Ido: Wedding Planning
News App
UI/UX Course Project
Ido is a news app for wedding planners to stay on top of trends and learn best practices in the wedding industry. Article topics range from catering, to finances, to how to plan based on wedding size. Users can follow specific authors and topics, as well as save and share articles.
The current issue in the wedding planning industry is that there is a surplus of online wedding trend outlets, leading to contrasting information and general information overload, which can cause stress, confusion, and frustration for wedding planners looking to stay updated on trends and best practices within their industry.
Research & Development
The target audience for Ido are wedding planners, catering towards a more feminine audience.
Market competitors consist of news outlets like The Knot, brides.com, and weddingindustrynews.com. Other competitors include personal blogs from event planners and photographers and magazines like Vogue.
The current wedding planning news market hosts an abundance of outdated and unprofessional sources of information and a large amount of topic repetition with no clear conclusions or best practices.
Solution
The solution to the problems faced in the wedding planning news industry was to create an app that would host easily accessible answers to questions any wedding planner may have, whether it's in regards to their practice or themself as a professional. With an app like Ido, users have access to industry-standard information as well as relevant, timely news. Users can favorite articles to revisit them, share articles, and follow specific authors.
